If you are serious about your career in acting, you will want the proper team behind you to help your career flourish. Many actors and actresses hire booking agents to help them acquire gigs that are worth their time and will help build their portfolios.
Know What the Right Person Should Look Like
Booking agents will have the experience and expertise to make them an effective advocate for you.
They should have a thorough knowledge of booking contracts, options, and bonuses with the skills to negotiate and get you the compensation you deserve.
They should have an understanding of the marketplace as it is currently and to see what is on the horizon.
Booking agents should be organized and know how to work with your skills and schedules to maximize opportunities that come your way.
They should also have a wide and deep network that is already in place, while still seeking to expand that network for new opportunities.
Consider Types of Agents
In addition to the above skills, you want an agent who caters to the type of opportunities you want to be cast in. This could be commercials, television, or movies. Find one that specializes in your chosen field.
Look at Industry Standards
Booking agents may take a commission from any opportunities they land for you. There is a general standard in the industry of around 15%, but be sure to do your research on this and compare agency to agency.
Be Aware of Scams
This is where in-depth research comes in – very thoroughly look at any booking agent you are interested in hiring to be sure they are legitimate.
Looking at reviews online is helpful, but don’t be afraid to ask the agent for personal testimony from clients. If they are serious about what they do, they should have no problem providing that.
Ask Around
Often booking agents come to talent via personal connections. Odds are you have a network of your own in place, so don’t be afraid to tap into those around you to ask for recommendations.
Read Submission Policies Carefully
Some agents have a streamlined process to submit materials to them so they can review your work and determine if you would be a good fit.
Some may want an online submission while others welcome them via mail. Do not call or visit an agent if they request you not do so according to their guidelines.
Invite Them To Watch You In Action
If you have narrowed it down and are interested in pursuing a specific agent, and their guidelines do not indicate they are not open to this, reach out to invite them to see you work.
Offer free tickets and, if possible, make accommodations for them that make attending the event easeful. Invite them to speak with you afterward if they have the time.
Resumes are great, but there’s no better way to sell someone on your talent than to have them see it firsthand.